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Customer feedback critical to buffet's evolution


VICTORIA - BC Ferries wants customers to help them decide the future of Pacific buffet spaces following a difficult decision to move on from the all-you-can-eat food service on its Tsawwassen-Swartz Bay route.

The online survey will be open for three weeks. Based on travellers’ feedback a new, more sustainable, offering is expected to be introduced to customers this fall.

BC Ferries was initially forced to suspend the Pacific Buffet in March 2020 due to health safety regulations relating to the spread of COVID.

“The food industry has been significantly challenged by the pandemic; fewer food suppliers, supply chain unreliability, new attitudes about food safety and waste as well as record high food costs  have forced all businesses to rethink their strategies,” said Nicolas Jimenez, BC Ferries CEO. “I know the hard decision to permanently close our buffets will be disappointing to those who used and loved them but the timing is right to re-think the space based on what our customers tell us.”

In the meantime, the buffet dining room will be open to provide customers extra seating during the peak summer travel season. Food and beverage services will remain available in the Coastal Café, Seawest Lounge and Arbutus Coffee Bar through the peak summer season.

Pre-pandemic, the buffet required seven staff members per sailing, or more than 80 crew in total and lost approximately $1.2 million annually. Price modelling found the buffet would continue to lose money even with a price hike of up to 30 per cent due to the increased costs of food and labour. In the last year the Pacific Buffet operated, it attracted less than nine per cent of the Tsawwassen-Swartz Bay route’s 4.87 million passengers.
 
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Media Contact:
BC Ferries, Communications
Victoria: (250) 978-1267

Customer Contact:
Victoria: (250) 410-1465
Toll-free: 1-888-BC FERRY (1-888-223-3779)
 

Pacific Buffet closure FAQs

General questions
Why is the Pacific Buffet closing permanently?
BC Ferries was initially forced to suspend the Pacific Buffet in March 2020 due to health safety regulations relating to the spread of COVID. We know the hard decision to permanently close the buffets will be disappointing to those who used and loved them, but the timing is right to re-think the space.

 
Can I provide my input on what will go in the space?
Yes, an online survey is available for customers to complete https://ferryfeedback.ca/amenity.

 
What will happen to the buffet space over the summer/until the new outlet opens?
 In the meantime, the buffet dining room will be open to provide extra seating with a panoramic view from the rear of the vessel during the peak spring and summer travel season.

 
When will the new amenity open?
The new amenity will open in the fall/winter of 2023.

 
How will you staff the new amenity?
We are currently looking at options for a new food amenity that will require fewer staff. We look forward to getting your input on this new amenity through our survey (insert link)

 
How will you evaluate the success of the new amenity?
The new amenity will be evaluated based on customer feedback and sales. The offerings in new amenity may be adjusted based on this analysis.

 
Can I take food and beverages from the Coastal Café to eat in the buffet seating area?
Yes, with the exception of liquor. Liquor purchased from the Coastal Café must be consumed within the Coastal Café seating area and cannot be taken through unlicensed areas to other areas of the ship.

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Family shopping at Passages onboard store looking at clothing and jewelry.

Passages

A unique, west-coast inspired shopping experience featuring clothing, jewelry, giftware and more.

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Seawest Lounge

Relax and enjoy our quiet lounge with light snacks and freshly brewed Starbucks® coffee and tea.

Open on Select Vessels

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Coastal Cafe

A cafeteria-style restaurant featuring breakfast, lunch, dinner and snacks.

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